Madam Alexander Dolls For Sale Founder Madame Beatrice Alexander Behrman grew up surrounded by dolls. She lived above her father’s doll hospital, the first ever in the U.S., and started making her own cloth dolls during World War I to help his business. Some of Madame Alexander’s first creations were dolls representing popular characters, such as Alice in Wonderland, Little Women, and the Three Little Pigs. She produced the first doll based on a licensed character (Scarlett O’Hara from Gone With the Wind), and she was the first doll manufacturer to make dolls based on living people (she created composition dolls representing the Dionne Quintuplets and a young Queen Elizabeth when she was still a Princess).